Diet Fruit Punch

Straight Up’s diet fruit punch packs all the tropical goodness of our regular fruit punch, but without any added sugar! It’s a perfect lighter option for a sunny day or a casual gathering.

Aroma Notes

Tangy

Tropical

Bright

Sweetness Scale

1
2
3
4
5
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Synthesis in Every Sip

It’s true. Our recipes have a lot of history, but there’s also a lot of science! It’s all about creating the perfect fusion of flavors using just the right process to make it happen.

Careful Carbonation

When done right, carbon dioxide dissolving in water with increased pressure and low temperature can produce bursting bubbles in a beverage. When done the Straight Up way, the meticulous carbonation process produces a satisfying fizz that tickles on the tongue.

Sweet Not Sugary

Our beverages are well-balanced. Sweetness needs a little bitterness to ensure the final product doesn’t just taste like a pile of sugar. We offer a delicious depth of flavor that will invigorate not overwhelm.

The Nose Knows

Of course taste is paramount, but even before that your nose is taking in the aroma of the beverage. We work hard to make sure it is always inviting. Whether it’s ginger and citrus or vanilla and spice, the scent will tantalize your senses.

Dedicated R&D

We experiment in drips and drops until the proportions are just right. We have a designated production manager who makes, tastes, and controls the quality of every soda here. It’s why we can always devote time to developing something new and exciting too!